The Polish market is showing a great appetite for new IT solutions. Over the past few years, the market was focussed on merely getting PCs in place. The main driver for IT investments is starting to shift towards a need for more efficient processes where IT is a key enabler. To enhance efficiency, a transformation of processes is needed in many Polish companies. To enable such a transformation, demand is starting to shift towards IT services, advanced software applications and infrastructure.
Many Polish organisations are still investing heavily in computer hardware, both in the private and public sectors. As Polish companies and public sector organizations start to engage in more data-intensive projects such as compliance with financial regulation and e-government, growth in these vertical sectors is likely to remain the largest in the Polish IT market.
With companies realizing that they must have modern IT systems to remain competitive, the demand for more advanced enterprise software applications is starting to emerge. The main opportunities lie in the enterprise application segment. These are supply chain management, computer-aided manufacturing (CAM), work force management, fleet management, customer relationship management (CRM) and enterprise resource planning (ERP). ERP is being deployed especially to support the large manufacturing base in Poland, but also increasingly in retail. Furthermore, Cluster sees strong opportunities in administrative type solutions such as HR, finance and accounting solutions across all sectors. In many cases, these applications are also meant to support the transformation of processes, which is much needed across most vertical sectors in Poland in order for companies to achieve the necessary efficiency gains.
There is enormous potential in the growing Polish market across all horizontals and verticals. Despite the presence of major IT providers in Poland there is still viable potential for new entrants. The diversity of the market demand is also ensuring opportunities for niche participants, such as in advanced infrastructure and types of IT services. Cluster is seeking to provide more advanced enterprise applications such as CRM, ERP, finance & accounting HR and CAM.